This is of course the most obvious reason to use branding but rightfully so – this is imperative for businesses that want to have a way of being instantly recognised within the industry and beyond. An example of this effectiveness would be a social media image of a fantastic construction site, having your branding and company logo on your PPE will allow users to link your company more easily to the amazing project.
Branded PPE and workwear act as free advertising – minus the original additional cost of course. It makes your company and brand stand out to the general public and potential new customers showing a unity within the company. Staff can be easily identified, and people will know who they are and where they work. Sometimes it can be difficult to know, so it is important that your target audience is to be left with no doubts as to who they’re dealing with – great way to make a professional first impression.
This is easy to overlook but having your brand and logo will allow the employees to all feel like more of a team and promotes the thoughts of ‘we are all working together for the best of the business’. This will boost team morale and even communication to support the business in reaching its relevant goals.
More recently construction sites are taking this to a new level where certain site operatives will have different colour helmets to make it easy to recognise their job roles and responsibilities. It is also great to have printed ‘visitor’ helmets for visitors to the site.
Theft unfortunately is all too common in the construction industry with sites being broken into regularly and expensive good taken to either sell on or use for themselves.
If you are looking to carry out theft on a site, the last thing you are looking for is anything that shows where it came from so having a traffic barrier with ‘OAKEYS’ branded within it would be a big red flag and will potentially prevent these sorts of items being stole.
Now I’m not suggesting that if your uniform and hard hats aren’t branded then you are not a serious business at all but from an end user standpoint a research has shown that companies with branding and uniformed workwear appear to be more professional and a well established company.
Now there is no harm in looking more professional is there ….
OAKEYS offers a wide range of branding solutions across workwear, PPE and Traffic Management products. We would be more than happy to discuss your needs and start to implement the above 5 reasons to your company!
Follow the link to our workwear range below where you can check out our options!